Wednesday, March 30, 2011

lululemon is growing in Cowtown!

Get ready Fort Worth!!

When they say every thing is bigger in Texas, they mean it.  The lululemon athletica showroom off of West 7th has been a huge hit among the health and fitness community, and this has left the Fort Worth Showroom with no other option but to GROW!  The new store will actually no longer be considered a showroom, but a full blown lululemon athletica store!

Before we get into the exciting details, let me give you a little background on the company. 

"Founded by Chip Wilson in Vancouver BC in 1998, the first lululemon shared its retail space with a yoga studio. We've been growing ever since, and our technical yoga and run clothes are now available in countries all over the world... We make technical athletic apparel for yoga, running, dancing, and most other sweaty pursuits." 

lululemon's Mission

"Creating components for people to live long, healthy, fun lives." 

lululemon's Vision

"Elevating the world from mediocrity to greatness."

lululemon and the Community

"All lululemon locations have strong ties to our local communities. We host in-store events ranging from self-defense to goal-setting workshops to complimentary yoga classes led by our community ambassadors. If you'd like to know which items your local store receives each week, find your local store now and sign up for their weekly product notification. Our online store also sends out weekly emails to keep you in the loop."

Now the moment you have all been waiting for... 
WHERE AND WHEN is the new store opening??

Construction is already underway in University Park Village!  

The store is on track for a Grand Opening at the end of April followed by a "don't want to miss" Grand Opening Party in the beginning of May!

 As you drive along University Drive or walk through the village, I encourage you to take a quick glance over by the new Anthropologie store, and you will not miss the bright red wall of the new store featuring the lululemon manifesto.  

What is the lululemon manifesto?

"The lululemon manifesto is our "truth check" and inspiration. It's a series of statements that we believe embody our company's vision, culture and beliefs. We integrate the manifesto in all aspects of our work, including our vision to provide components for people to live longer, healthier and more fun lives. We believe it's important to maintain balance between work, rest, and personal activities: to take time out for a coffee break with your best bud and go for walks on the beach (if the beach isn't close by - choose an alternative!)."

So what does the new store mean for Fort Worth?? 

After talking with Faith Geiger, lululemon atheltica Fort Worth Store Manager, her enthusiasm is contagious as she explains that the new store means more "beautiful technical product" and a greater opportunity to be an "inspiring presence in the community."  She expressed her gratitude to have the opportunity to be growing in such a "close knit community" allowing lululemon Fort Worth to further connect with the community and build "authentic relationships." 

Although lululemon athletica is a one company with one brand, stores all over the world are encouraged to create their own team and community vision that fits with the store's local community.  This allows each store create a unique environment that celebrates it's local community.  How cool is that!  So with this in mind, here is what you can expect to see from lululemon athletica Fort Worth... 

Who is lululemon athletica Fort Worth??

Fort Worth Team Vision

"We are the lululemon athletica vision & mission delivering bodacious guest experiences, building community relationships, being product knowledge experts, and people developers."

Fort Worth Community Vision

We are the funky fresh fitness hub connecting Fort Worth to healthy, fun lives." 

I don't know about you, but they had me at "funky fresh fitness hub."  To keep up with all of the exciting things happening with lululemon athletica Fort Worth you can always visit the
  lululemon athletica Fort Worth Facebook Page.  

The store even has it's own iron brand ready to put it's funky, fresh, and fun mark on Fort Worth!

So mark your calendars for the end of April!  And if you ever need a little pick-me-up throughout your day, all you have to do is drive by the digs of the new store and read an inspiring quote off the manifesto wall.  Pick one and carry it with you through your day.  

Today I'm going with this one... "Life is full of setbacks.  Success is determined by how you handle setbacks."  I chose this one because in the middle of all the craziness with leaving my job and following my passion, I've caught a little bug or something, which hasn't allowed me to workout with my lululemon friends... so instead of dwelling on that... I'm taking it easy, staying positive, and writing this post!   

Here's to Health, Happiness, and Spreading the lululemon Love! 



Anonymous said...

Love this post Cami! Way to stay positive when you aren't feeling up to par. We definitely believe in taking care of yourself.

Can't wait to work with you! Much love.

Courtney said...

Love this post!!!! Can't wait to spend some quality time together at LULU!!! :)

Cami said...

Thanks so much Isis and Courtney!! The post was so much fun to write! Looking forward to seeing you both very soon!! :)

Anonymous said...

I am so jealous that you get to wear Lululemon every day and get paid for it! Have an amazing experience.

Fun fact...In Canada our "cowtown" is Calgary :)

Cami said...

Thanks so much Danielle!! I think one other person from Canada has told me about Calgary... that's crazy!! I'd love to travel to Canada someday... seems like such a healthy place!! Plus to visit all of my fav twitter friends of course!

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